An old saying said that 'the man and the bear, the uglier, the more beautiful'. Fortunately, nowadays, in the eyes of the common citizen, this sentence is far removed from the truth. In fact, we men of the XXI century take care of ourselves and, besides, we enjoy doing it. We know that our appearance is an important projection of our personality. Image plays an important role in our personal and professional life.
Nowadays, we get up early to go to work and return home many hours later. Our daily journey includes round trips, meetings, work lunches, beers or coffees with friends and, whenever we have time, sport or gym. Among all this, some of us need to find space for school meetings, to take and pick up children from after school activities and to eat, at least once a week, with our parents. We have a demanding schedule and we make it even more intense because everything is important. We like it.
A balance in which, however, we find ourselves very at ease. A way of life that may give some people a sense of vertigo but in which we take comfort, as it makes us happy. We have been shopping for our own clothes for many years now, following our own criteria. We know what we need, what we like and what we don´t. And among what we need, we choose things that continue to project ourselves. We define our own style, defend our way of thinking, forge with our appearance, hairstyle, clothing, way of speaking, etc. our personality; our identity.
We must find time for everything, but without forgoing doing it well. That's why all-terrain men are practical. Before leaving home, for example, we choose our wardrobe well. We need comfortable shoes to withstand many hours, sometimes, to walk quite a few miles.Comfort, but also, style and versatility. Because not just any shoe will do, nor any shirt or trousers. Every day is a different adventure; we need to be prepared for what is planned as well as the unexpected. The morning meeting, the afternoon customer visit, the beer with friends on Wednesdays and the casual meeting with other parents at our kids´ school. The choice is global, but the outcome is always ours. A light-hearted but formal, fun but elegant style. The all-terrain man is adaptable but he is always true to himself, without compromise. The all-terrain man of the 21st century is real and has come stay.